Evolve Webinar: Nikki Webb, The new normal and the advantage of becoming sustainable

Guest speaker Nikki Webb, a Digital Change Maker for ETHICLY

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Creating the “new normal” and the advantage of becoming sustainable

The current pandemic has been the most negative time for humankind in decades.

Mother Earth, on the other hand, has actually found herself benefitting from this crisis. The planet has been able to breathe again, enjoying a well earned break from emissions. Nature has started to bounce back and thrive. Community spirit has flourished, and we have seen a resurgence in the love of local.

And all in such a short period of time.

This raises certain questions we should all look to answer about how we want the world to be when this pandemic has passed.

Do consumers want their lives to all go back to ‘normal’ – to the way things were before?

Or do consumers want to find a better way forward through adopting a more sustainable way of living?

And if consumers want to change, what do they want from the brands of the future?

In this webinar, we will explore the findings from our latest research and look to present the reasons why businesses should become more sustainable. We share our knowledge from the journey we have been on at ETHICLY and offer simple steps that can be taken to make those all important sustainable changes.

About Nikki Webb

For founder, Nikki Webb, 2020 not only marked her twentieth year in digital but also brought the realisation that things needed to change on both a personal and professional level.

Nikki believes we can no longer can we continue to damage and pollute this world. Society will not survive if we remain solely driven by profit – nor will the planet. We must regain the balance. We have been given the chance, and the foresight, to change how we do things.

Determined to apply her vast array of digital knowledge to make a difference for her family and the world around her, she created ETHICLY.

ETHICLY is a new concept virtual digital agency powered by a crew of specialist freelancers and micro agencies. Together the cloud-based team can offer clients the full spectrum of digital marketing services. Highly cost-effectively, the agency is solely focused on working with purpose-driven brands who place people and the planet ahead of profits.

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